Viagra: The Little Blue Pill That Changed the World - Season 1 - Eps 2: The Hard Sell
The marketing team grapples with the toughest promotional campaign in history. How do you sell an erection drug without bringing down the reputation of a conservative company in a storm of controversy?
About Viagra: The Little Blue Pill That Changed the World
Title: Viagra: The Little Blue Pill That Changed the World
First Air Date: 2022-08-11
Last Air Date: 2022-08-11
Status: Ended
Rating: 6.5/10 (from 4 votes)
Language: EN
Seasons: 1
Total Episodes: 3
Network: discovery+
Genres: Documentary
Production Companies: October Film LTD
Synopsis
Discovered by accident, developed against all odds, marketed like no drug in history and unleashed into a tidal wave of controversy, Viagra rewrote the playbook of big pharma and changed sex forever.
