The Apprentice - Season 7 - Eps 5: Create, Brand and Launch a Pet Food
In a pre-recorded briefing via a giant screen flanked by Karren and Nick, Lord Sugar has called the candidates to an advertising agency. Their task will be to create, brand and pitch a new pet food. But before they start Nick has a message from the boss - once again he picks the team leaders. One team chooses dogs, the other cats. Both teams split - one half to Lincolnshire to create the food, the other half staying at the agency to name and brand the product. Supported by Britain's biggest pet food manufacturer it looks like a breeze, but soon the teams are making some fateful decisions, sweeping aside advice from pet-loving focus groups and inventing product names so leftfield that even teammates can't understand them. Professional packaging for their products restores confidence momentarily, but the next job - to make commercials - plunges the teams into more confusion as they try to get creative.
About The Apprentice
Title: The Apprentice
First Air Date: 2005-02-16
Last Air Date: 2025-03-27
Status: Returning Series
Rating: 5.8/10 (from 29 votes)
Language: EN
Seasons: 20
Total Episodes: 254
Network: BBC One
Genres: Reality
Production Companies: Talkback, Mark Burnett Productions, Talkback Thames, Boundless, United Artists Media Group, MGM Television, Fremantle Productions
Synopsis
British version of the reality competitions series that sees young entrepreneurs compete in several business tasks, attempting to survive the weekly firings in order to become the business partner of one of the most successful businessmen.
Cast
Lord Alan Sugar
Self - The Boss
Mark Halliley
Self - Narrator (voice)
Karren Brady
Self
Tim Campbell
Self
