The Apprentice - Season 7 - Eps 7: Freemium Magazine Launch
The teams are called to gleaming offices in Fleet Street, home to London's oldest newspaper district. Lord Sugar informs the candidates they'll be creating and publishing a free magazine. But first he shuffles the teams, appointing the project managers. Free magazines earn money by selling advertising, but advertisers only buy space in titles with a surefire market. As such, the teams must choose a hit subject, produce appropriate editorial content and convince advertisers they will reach a big audience. As Karren keeps notes, one team is led downmarket by their editor with a low-brow lads' magazine. The other team, accompanied by 67-year old Nick, goes for the oldies market, and on the way comes up with some patronising names (causing raised eyebrows from Nick!). But despite some research with sprightly over-sixties, it soon descends into stereotypes. Karren winces as the lads' mag embraces innuendo and photoshoots get racy.
About The Apprentice
Title: The Apprentice
First Air Date: 2005-02-16
Last Air Date: 2025-03-27
Status: Returning Series
Rating: 5.8/10 (from 29 votes)
Language: EN
Seasons: 20
Total Episodes: 254
Network: BBC One
Genres: Reality
Production Companies: Talkback, Mark Burnett Productions, Talkback Thames, Boundless, United Artists Media Group, MGM Television, Fremantle Productions
Synopsis
British version of the reality competitions series that sees young entrepreneurs compete in several business tasks, attempting to survive the weekly firings in order to become the business partner of one of the most successful businessmen.
Cast
Lord Alan Sugar
Self - The Boss
Mark Halliley
Self - Narrator (voice)
Karren Brady
Self
Tim Campbell
Self
